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Cadbury
Cadbury is a British multinational confectionery subsidiary company wholly owned by American company Mondelēz International since 2012. It is the second largest confectionery brand in the world after Wrigley's.〔Packaged Food: Euromonitor from trade sources/national statistics (2012)〕 Cadbury is headquartered in Uxbridge, Greater London and operates in more than fifty countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best known British brands, in 2013 ''The Telegraph'' named Cadbury among Britain's most successful exports.
Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries.〔Richardson, Tim (2002). "Sweets: A History of Temptation". p. 255. Bantam Press〕
Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in 1969. Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the index's 1984 inception until the company was bought by Kraft Foods in 2010.
== History ==
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